If you’ve visited an online casino in the past decade, you must have seen at least one or two familiar faces in the slots sections. From actors in their popular movie roles to legendary musicians, to cartoon characters and reality stars – game developers have been launching branded slots to cater to all tastes and preferences.
In a nutshell, what makes a slot “branded” is its theme and images. Branded slots can utilize all kinds of mechanics – different layouts, ways to pay, special features, and bonus rounds. They may be an old-school release with one payline, a standard five-reel video slot, or a grid slot with cascading reels; what makes them unique is the use of licensed content, such as characters from a hit TV series or a blockbuster movie, songs and imagery from different musicians, etc.
In order to be able to use this content and essentially launch a branded slot, game studios need to make a licensing deal with the company that owns the copyrighted material. That way, you get a truly one-of-a-kind slot. For example, you may have dozens of fantasy epic releases but you can find only one Game of Thrones slot that features the characters, story, and even music from the hit TV series as only Microgaming has signed a licensing agreement and is able to use them.
Branded slots help developers stand out in a saturated market and players enjoy being immersed in hit movies or listening to their favorite songs while spinning the reels. Some of the categories that are most commonly used as themes for branded slots are:
Movies – whether popular superheroes like Superman and Batman from the Playtech – DC Comics crossover, all-time horror hits like Halloween based on the 1978 slasher, timeless comedies like The Mask, or action flicks with a cult following such as Terminator, you’re bound to find a movie-inspired slot to your liking.
TV – if it’s been on TV and it has been successful, chances are it’s been done (or will be, eventually) as a slot game. From Family Guy and Rick and Morty to Peaky Blinders and Battlestar Galactica – all kinds of genres of TV series have served as an inspiration to slot developers. There are also games based on popular game shows like Friends, Who Want to Be a Millionaire and Deal or No Deal or reality shows like Hell’s Kitchen and Love Island.
Music – for years, rock and metal fans have been headbanging to the NetEnt and Play’n GO releases based on legendary bands like Guns N’ Roses, KISS, Twisted Sister, Motörhead, ZZ Top, and Sabaton, to name a few. But there are many more music branded slots in all kinds of genres, with releases paying tribute to music icons like Michael Jackson, Jimi Hendrix, and Elvis Presley, as well as current artists like deadmau5 and Lordi.